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W’s initial launch includes a body wash, body spray and antiperspirant deodorant to boost confidence.
June 12, 2024
By: Lianna Albrizio
Associate Editor
Sweat is no match for influencer and boxer Jake Paul. The newly minted entrepreneur and digital creator has just launched his first men’s personal care brand W. Paul is joined by W co-founders Geoffrey Woo and Woodie Hillyard, and strategic advisor Nakisa Bidarian. Woo is Paul’s co-founder in their venture capital firm, Anti Fund, which incubated W. Hillyard, a seasoned CPG veteran who helped build consumer brands including Casper and Safely, joins the team as CEO. The brand’...
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